Apple’s Personalized Collections criticized for extensive user tracking

Apple’s new App Store feature, Personalized Collections, uses detailed analytics to generate tailored app recommendations, but security researchers warn that the company is capturing far more user behavior than expected. According to researchers from Mysk, Apple logs every tap inside the App Store, including search interactions and even typing speed, with no option for users to disable this tracking. A screenshot shared by the researchers shows extensive analytics data being sent to Apple when performing a simple search, raising concerns about transparency and user consent. Apple argues the feature helps users discover relevant apps, but critics say such deep behavioral tracking should be opt-in rather than automatic. The analytics data shown was retrieved from Apple’s own personal data export tool, suggesting the tracking is tied to identifiable user accounts.

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