The Web Is Becoming a Machine-Driven World: 53% Bot Traffic in 2025

A new Thales report finds that bots generated over 53% of all internet traffic in 2025, with malicious bots alone accounting for 40%. AI‑driven automation is accelerating the problem, as new AI agents can mimic legitimate user behavior, interact with APIs, and execute tasks at machine speed. Bot attacks increasingly target backend APIs, with financial services hit hardest, representing nearly half of all account takeover incidents. While not all bots are harmful, the rapid shift toward machine‑driven traffic makes the internet feel increasingly synthetic and challenges traditional security defenses.

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