New lawsuit raises major concerns about Perplexity’s data privacy practices

A new class-action lawsuit accuses Perplexity of misleading users about the privacy of its incognito mode, alleging that sensitive chat data was shared with companies like Google and Meta. The complaint claims that IP addresses, emails, geolocation data, and even full chat transcripts were transmitted for ad targeting despite users opting out of tracking. It also suggests that Perplexity embedded hidden advertising trackers and may have exposed entire conversations through publicly accessible links. If the allegations prove true, the case could push the AI industry toward stricter transparency and data protection standards.

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