Meet the MacBook Neo, Apple’s colorful answer to the Chromebook, starting at $599

Apple has introduced the MacBook Neo, a colorful and affordable new laptop starting at just $599, positioned as a direct competitor to Chromebooks. Powered by the A18 Pro chip currently used in the iPhone 16 Pro, the device aims to capture the budget and education markets. This marks a significant strategic shift for Apple as it introduces its lowest-priced modern laptop to date.

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Editor's Note: For years, Apple has been criticized for ignoring mainstream consumers and gamers. Today, we are seeing a coordinated attack on all fronts. The highly affordable and powerful Mac mini struck at mid-range desktop PCs, the GDC initiatives aim to poach gamers from Windows, and now the MacBook Neo is attacking the Chromebook bastion. Apple is no longer satisfied with just the top of the pyramid — the company is launching an open war for the mass market, and its competitors will now have to scramble for an adequate response.