Instagram AI feature removed amid fears of abuse

Meta has removed a controversial new AI feature on Instagram that allowed users to generate images by referencing public accounts without notifying the account owners. The feature was part of Meta’s new Muse Image tool, launched earlier this week, but quickly drew backlash over privacy concerns and potential misuse. Critics warned it could easily be abused to create inappropriate or harmful content, especially given past incidents of AI-generated explicit images involving celebrities. Meta acknowledged the criticism, stating the feature “missed the mark” and has now been disabled. The decision reportedly came amid pressure from users and talent agencies concerned about exploitation and lack of consent.

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