Brussels Moves to Force Google to Open Search Data Under DMA Rules

The European Commission has issued preliminary DMA findings outlining six concrete obligations that will force Google to share search ranking, query, click, and view data with rival search engines — including AI chatbots that perform search‑like functions. The measures define who qualifies for access, what data must be shared, how often it must be delivered, how it must be anonymized, and how pricing and governance should work. By explicitly including AI chatbots, the EU signals that conversational AI competes directly with traditional search and deserves equal data access. Google now has until late July 2026 to respond, after which non‑compliance could trigger fines of up to 10% of Alphabet’s global revenue.

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