Apple leads global smartphone market in Q1

Apple became the global smartphone leader in Q1 2026 with around 21 percent market share, marking the first time it has ever led specifically in a first quarter. Apple has topped the global market before, but always in Q4 during the holiday season, making this Q1 result a notable shift. Strong demand for the iPhone 17 lineup, aggressive trade‑in programs, and growth in India and Asia-Pacific helped drive the performance. Meanwhile, Google’s Pixel lineup posted around 14 percent year‑over‑year growth, standing out in a shrinking market thanks to AI features, computational photography, and the Pixel 10a.

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