BUSINESS % min read

Apple Falls Behind Samsung in Customer Satisfaction for the First Time in Years

Apple Falls Behind Samsung in Customer Satisfaction for the First Time in Years
Photo by Docusign / Unsplash

Apple has fallen behind Samsung in the latest American Customer Satisfaction Index, scoring 80% compared to Samsung’s 81%, marking Apple’s first slip from the top spot since the iPhone 11 era. Google and Motorola both improved to 77%, narrowing the gap as overall smartphone satisfaction rose across the industry. The decline for Apple may be tied to a new metric in the study: AI feature performance, an area where Apple struggled after promoting the iPhone 16 as “Built for Apple Intelligence” before those features were actually available. Despite the small drop, Apple has a chance to rebound at WWDC on June 8, where expectations are high for major improvements to Siri and Apple Intelligence.

Read the full story on Macworld →