Apple expects severe stock shortages for iPhone 18 and iPhone Ultra
Apple is warning customers that getting a new iPhone this fall may be unusually difficult due to significant supply constraints affecting the upcoming iPhone 18 lineup, including the new folding iPhone Ultra. CEO Tim Cook says the shortages are driven by exceptionally strong demand rather than supplier issues, but rising RAM prices are creating major pressure on production. Apple has already increased prices on several products to offset memory costs, and iPhone prices are expected to rise in September as well. The combination of high demand, limited RAM availability, and the popularity of the Ultra model could lead to rapid sellouts and long backorders. Buyers may face one of the toughest iPhone launch cycles in years.
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