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Survey Shows 75 Percent of Americans Aren’t Interested in a Foldable iPhone

Survey Shows 75 Percent of Americans Aren’t Interested in a Foldable iPhone
Photo by Jimmy Jin / Unsplash

CNET reports that Apple is preparing to unveil its first foldable iPhone, rumored to be called the iPhone Ultra, at its September event, with an expected price between 2000 and 2500 dollars. Despite the hype, a new survey of 2605 US adults shows that 75 percent are not interested in buying a foldable iPhone, and those who are willing to consider one would only pay an average of 781 dollars. Interest is low across all age groups, with Boomers and Gen X showing the least enthusiasm. Analysts note that while foldables remain niche, even 25 percent potential interest would be a strong debut for Apple. The survey also highlights that the ongoing RAM shortage is affecting upgrade plans, pushing many consumers to delay purchases or consider cheaper, refurbished, or older models. Rising device prices driven by AI-related demand for memory chips are making buyers more cautious. Overall, the study suggests that Apple’s foldable may face significant resistance due to pricing, economic pressures, and limited consumer excitement.

Read the full story on CNET →