Microsoft's new Xbox CEO Asha Sharma says Game Pass "has become too expensive for players"

Microsoft’s new Xbox CEO Asha Sharma reportedly told employees that Xbox Game Pass has become “too expensive,” signaling that the company is preparing pricing changes or new, more affordable tiers. This comes after last year’s steep price hikes, which raised Ultimate by 50 percent and PC Game Pass by 37 percent, sparking backlash among players. Sharma’s memo suggests a shift toward a more flexible subscription model, potentially removing costly elements like Call of Duty from the service to rebalance value. Microsoft is expected to outline its updated Game Pass strategy soon, with more details likely to emerge within the next week.

Read the full story on Windows Central →