Google says EU‑mandated search changes make results worse
Google has rolled out a new DMA‑compliant search layout across Europe and openly stated that it represents the biggest quality drop in the search engine’s 29‑year history. The changes were mandated by the European Commission after fining Google €460 million for self‑preferencing in shopping, travel and local results. The new layout places specialised search engines at the top, followed by stripped‑down carousels for hotels, airlines and restaurants, with fewer features such as real‑time prices. Google argues that the remedy benefits intermediaries like Booking.com and Expedia rather than local businesses, potentially forcing hotels and restaurants to pay commissions to reach customers already searching for them. The company cites internal data showing reduced direct traffic and user dissatisfaction, but none of the underlying figures are publicly verifiable. Critics note that Google both designed the interface and is evaluating its own compliance, raising questions about whether the downgrade is genuine or tactical. The Commission has not yet commented on the rollout, and the long‑term impact will depend on whether businesses report the traffic losses Google predicts and whether the layout remains unchanged after the deadline pressure fades.
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