ChatGPT Can Now Let You Virtually Try On Clothes Before You Buy
OpenAI has introduced new shopping features in ChatGPT, including a virtual try-on tool that lets users see how clothes and accessories might look on them before buying. The feature allows users to upload a selfie or full-body photo, while ChatGPT generates a realistic preview using its new Images 2.5 model. Users can also upload screenshots or photos of products found elsewhere online and ask ChatGPT to visualize them. Alongside the try-on functionality, OpenAI has launched a Favorites feature that lets shoppers save products to a personal library for future reference. The company is positioning ChatGPT as a more capable shopping assistant that can help build complete outfits, recommend products, and even identify items worn by celebrities. The move expands OpenAI's ambitions beyond AI chat and productivity into e-commerce and product discovery. It also puts ChatGPT into more direct competition with platforms such as Google and Pinterest, which already offer visual shopping and style discovery tools. Whether users will adopt ChatGPT as a primary shopping destination remains an open question, but OpenAI is clearly betting that AI-powered commerce will become a major growth area.