Asus co-CEO calls MacBook Neo a "shock" to the Windows PC industry

Asus co‑CEO S.Y. Hsu says Apple’s new $600 MacBook Neo has sent a shockwave through the Windows PC industry, as manufacturers did not expect Apple to enter the budget‑laptop segment. The Neo’s aggressive pricing, combined with performance comparable to the M1 chip, puts pressure on Windows OEMs already struggling with rising memory costs and supply‑chain constraints. Although the Neo has limitations like 8GB non‑upgradeable RAM, early comparisons show it outperforming many similarly priced Windows laptops. PC makers, CPU vendors, and Microsoft are now discussing how to respond as Apple potentially locks students and casual users into its ecosystem early.

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