Apple Warns Memory Shortage Could Raise iPhone and MacBook Prices

Apple warned that rising memory costs will affect prices for upcoming iPhone 17 and MacBook Neo models as global RAM shortages intensify. CEO Tim Cook, who will step down in September, said Apple’s strong inventory helped buffer the impact this quarter, but costs will climb after June. The shortage stems from AI data centers consuming vast memory supplies, pushing up component prices across the industry. Analysts note Apple’s resilience but say its next challenge will be balancing profitability with market share as new CEO John Ternus takes over.

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