Apple Struggles to Keep MacBook Air in Stock as Delivery Delays Stretch
According to a report by Bloomberg's Mark Gurman, Apple is facing severe supply shortages for its MacBook Air models despite recently raising prices by $200. The global memory crisis, triggered by massive demand for AI data centers, has constrained RAM and SSD components, leading to 2 to 6-week delivery delays. In response, Apple is delaying back-to-school promotions and shifting its marketing focus toward the 14-inch base MacBook Pro to clear inventory ahead of an upcoming M6 refresh. While Apple explores sourcing memory from Chinese suppliers, analysts warn that component shortages and rising costs could persist through 2028. To soften the financial impact on consumers, Apple is leaning on its new Upgrade leasing program as price pressures continue to grow.