Apple is reportedly considering red as the next premium color for its iPhones
Apple's next iPhone Pro might come in red — and not just any red, but one already being compared to Louboutin's signature shade. Bloomberg's Mark Gurman says red is the frontrunner color in testing, following the surprise success of the "Hermès orange" iPhone 17 Pro, which became a status symbol in China. It's just a color, sure, but Apple clearly learned that a bold hue can move units — especially in a market where red means luck.